W. Joseph Campbell

, , , , , , , ,

Kurtz invokes ‘if I’ve lost Cronkite’ myth in reviewing new Cronkite biography

In Cronkite Moment, Debunking, Media myths on May 21, 2012 at 3:50 pm

Media critic Howard Kurtz invokes one of American journalism’s most tenacious media myths in a review today about the forthcoming biography of Walter Cronkite, the CBS News anchorman from 1962-81.

Out soon

Kurtz writes in the review, which is posted at the Daily Beast:

“As everyone from presidents to astronauts catered to him, Cronkite used that access to drive unflinching coverage of civil rights, corruption, and especially the morass of Vietnam — when his own reporting led him to declare that ill-fated conflict a stalemate. When LBJ said that ‘if I’ve lost Cronkite, I’ve lost the country,’ he was acknowledging that a single newsman had the power to change a national narrative.”

It’s highly arguable whether Cronkite “had the power to change a national narrative.”

But first, that mythical “I’ve lost Cronkite” quotation.

As I discuss in my latest my book, Getting It Wrong, there is no compelling, first-hand evidence that LBJ — President Lyndon B. Johnson — ever uttered the comment about losing Cronkite.  (Douglas Brinkley, author of the Cronkite biography, writes in the latest issue of American Heritage magazine that Johnson “probably didn’t” make such a statement. The evidence is far more persuasive than “probably didn’t,” though.)

Legend has it that Johnson said something of the sort in reacting to Cronkite’s special televised report about Vietnam, which aired February 27, 1968. At the close of the broadcast, Cronkite declared the U.S. war effort was “mired in stalemate.”

Johnson, supposedly, watched the program at the White House. Upon hearing Cronkite’s assessment, the president snapped off the television set and declared to an aide or aides:

“If I’ve lost Cronkite, I’ve lost Middle America.”

Or, as Kurtz writes, the president said: “If I’ve lost Cronkite, I’ve lost the country.”

Or: “If I’ve lost Cronkite, I’ve lost the war.”

Or: “If I’ve lost Cronkite, I’ve lost the American people.”

Or something to that effect. Versions vary (and version variability of such magnitude is a signal of a media myth).

The power of that broadcast stems from the immediate and visceral effect the anchorman’s critique supposedly had on the president.

It is, though, exceedingly unlikely that Johnson had any reaction of the sort. After all, as I discuss in Getting It Wrong, the president wasn’t in front of a television set that night.

He was on the campus of the University of Texas at Austin, attending the 51st birthday party of Governor John Connally.

About the time the anchorman intoned his “mired in stalemate” comment, Johnson wasn’t lamenting any loss of support from Cronkite. Johnson was making light of Connally’s age, saying:

“Today you are 51, John. That is the magic number that every man of politics prays for — a simple majority.”

So it’s difficult to fathom how Johnson could have had much moved by a television program he didn’t see. Or ever discussed with Cronkite.

I further note in Getting It Wrong that Johnson’s supposedly “self-pitying reaction to Cronkite’s on-air assessment clashes sharply” with his contemporaneous characterizations of the war.

“Hours before the Cronkite program,” I write, “Johnson delivered a little-recalled but rousing speech on Vietnam, a speech cast in Churchillian terms. It seems inconceivable that Johnson’s views would have pivoted so swiftly and dramatically, upon hearing the opinion of a television news anchor, even one as esteemed as Cronkite.”

In that speech, Johnson declared:

“Persevere in Vietnam we will, and we must.” The militancy of the president’s remarks render the purported despairing comment about having “lost Cronkite” all the more improbable.

Even if Johnson later heard — or heard about— Cronkite’s “stalemate” assessment, it would have come as no epiphany. “Stalemate,” after all, had been bruited for months in Washington policy circles and in South Vietnam.

Indeed, less than three weeks before Cronkite’s televised commentary, the New York Times declared in an editorial:

“Politically as well as militarily, stalemate increasingly appears as the unavoidable outcome of the Vietnam struggle.”

The phrasing seemed to anticipate Cronkite’s on-air assessment, in which he declared:

“To say that we are mired in stalemate seems the only realistic, yet unsatisfactory, conclusion.”

In any case, Johnson didn’t turn dovish in the days following Cronkite’s report. Not long after the program, the president delivered a lectern-thumping speech in Minnesota in which he urged a “total national effort to win the war” in Vietnam.

“We love nothing more than peace,” Johnson said on that occasion, “but we hate nothing worse than surrender and cowardice.”

So publicly, at least, Johnson remained hawkish in the immediate aftermath of the Cronkite program.

And as for Kurtz’s claim that Cronkite possessed singular power “to change a national narrative”? Cronkite, himself, didn’t much buy into that notion, not in the context of his 1968 report on Vietnam.

For example, Cronkite said in 1997 in promoting his memoir that the program’s effect on Johnson was akin to “a very small straw on a very heavy load he was already carrying.” Hardly narrative-changing.

(In the years just before his death in 2009, Cronkite did begin to embrace the purported impact of his 1968 program.)

In any event, public opinion polls indicated that Americans were turning against the Vietnam War by autumn 1967, well before the Cronkite report.

As Daniel C. Hallin memorably wrote in the former Media Studies Journal in 1998:

“Lyndon Johnson had essentially lost Mr. Average Citizen months before Cronkite’s broadcast.”

WJC

Recent and related:

Permalink

, , , , , ,

Cronkite biographer on the ‘Cronkite Moment’: A bit muddled

In Cronkite Moment, Debunking, Media myths on May 20, 2012 at 8:53 am

Historian Douglas Brinkley will be out soon with an 800-page biography of Walter Cronkite, the prominent CBS News anchorman from 1962-1981.

In a cover story in the latest issue of American Heritage, Brinkley indicates how his biography will treat the mythical “Cronkite Moment” of 1968, when the anchorman’s televised “mired in stalemate” assessment about the Vietnam War supposedly sent shock waves through the administration of President Lyndon Johnson.

Judging from the American Heritage article, Brinkley’s take on the “Cronkite Moment” is a bit muddled.

And even somewhat misleading.

Brinkley writes, for example, that Cronkite’s opinion about the war “was widely quoted in the press …. Even the conservative Wall Street Journal’s editorial page said, ‘The whole Vietnam effort may be doomed.'”

But the Journal took no leads from Cronkite. It published its “may be doomed” editorial four days before the Cronkite program.

The editorial appeared February 23, 1968, and said “everyone had better be prepared for the bitter taste of a defeat beyond America’s power to prevent.”

Strong stuff.

Far stronger than the fairly tepid “Cronkite Moment” commentary, which the anchorman offered on February 27, 1968, near the close of a 30-minute special program, “Report from Vietnam.”

Cronkite declared that night: “To say that we are closer to victory today is to believe, in the face of the evidence, the optimists who have been wrong in the past. To suggest we are on the edge of defeat is to yield to unreasonable pessimism.

“To say that we are mired in stalemate seems the only realistic, yet unsatisfactory, conclusion.”

Brinkley’s article notes that Cronkite’s “calling the war a ‘stalemate’ was a middling position in 1968.” Indeed, it was hardly novel. As I point out in my latest book, Getting It Wrong:

“By late February 1968 … Cronkite’s ‘mired in stalemate’ assessment was neither notable nor extraordinary.” I point out that “nearly seven months before the program, the New York Times correspondent R.W. Apple Jr. had cited ‘disinterested observers’ in reporting that the war in Vietnam ‘is not going well.’ Victory, Apple wrote, ‘is not close at hand. It may be beyond reach.’

“Apple’s analysis was published on the Times’ front page, beneath the headline: ‘Vietnam: The Signs of Stalemate.'”

The Times’ analysis also noted: “‘Stalemate’ is a fighting word in Washington. President Johnson rejects it as a description of the situation in Vietnam. But it is the word used by almost all Americans here, except the top officials, to characterize what is happening” in the war.

While Brinkley concedes the unremarkable character of “mired in stalemate,” he nonetheless writes that “Cronkite’s ‘Report from Vietnam’ represented a turning point.”

To support that claim, Brinkley turns to the exaggerated assertion in David Halberstam’s The Powers That Be, that the Cronkite program marked “the first time in American history that a war had been declared over by a commentator.” (In my edition of Halberstam’s book, the closing portion of that sentence reads: “the first time in American history a war had been declared over by an anchorman.”)

Of course, though, the war dragged on for years.

In no way was the “Cronkite Moment” anything approaching a turning point. American public opinion notably had clearly begun shifting against the war by fall 1967, months before the Cronkite report on Vietnam.

And as journalist Don Oberdorfer noted in December 1967, the “summer and fall of 1967 [had] been a time of switching, when millions of American voters — along with many religious leaders, editorial writers and elected officials — appeared to be changing their views about the war.”

So if anything, Cronkite’s program trailed the shifts in American public opinion.

It is often said that Cronkite’s “stalemate” assessment exerted a powerful effect on Johnson, that the president exclaimed upon hearing the anchorman’s interpretation:

“If I’ve lost Cronkite, I’ve lost Middle America” (or, “If I’ve lost Cronkite, I’ve lost the war”; or, “If I’ve lost Cronkite, I’ve lost the country”; or something to that effect).

But it’s quite clear Johnson did not see the Cronkite report when it was shown on CBS and there is no certain evidence that he ever saw it later, on videotape.

The night of the Cronkite program, the president was on the campus of the University of Texas at Austin, at birthday party for Governor John Connally, a longtime political ally.

About the time Cronkite was intoning his “mired in stalemate” assessment, Johnson was offering light-hearted remarks about Connally’s age, saying: “Today you are 51, John. That is the magic number that every man of politics prays for — a simple majority.”

Even so, Brinkley’s article speculates that “Johnson must have known that the Cronkite broadcast — while stating the obvious — had done him major political damage.”

But Cronkite for many years rejected the notion that his “Report from Vietnam” had had much effect on Johnson. Indeed, Brinkley’s article quotes Cronkite as saying as much:

“‘No one has claimed, and I certainly don’t believe, that our broadcast changed his mind about anything. I do believe it may have been the back-breaking piece of straw that was heaped on the heavy load he was already carrying.'”

But even the “piece of straw” metaphor seems to overstate the effects of a program the president did not see, and never discussed with Cronkite.

Brinkley’s article does include intriguing references to Cronkite’s having
“given speeches promoting Johnson’s Great Society domestic policies, including Medicaid-Medicare, wilderness preservation, civil rights, and a hopper full of antipoverty measures.”

I was unaware that Cronkite had been such an open advocate of Johnson’s domestic policy initiatives.

WJC

Recent and related:

Permalink

, , , , , , , ,

Two weeks on: Still waiting for WaPo on missing Jessica Lynch online content

In Debunking, Jessica Lynch, Media myths, Newspapers, Washington Post on May 11, 2012 at 9:41 am

Lynch photo at WaPo’s Iraq archive

Two weeks ago, the Washington Post ombudsman promised to look into questions I had posed about the unavailable digital versions of the newspaper’s embarrassingly wrong reports about Jessica Lynch’s supposed heroics during the Iraq War.

I’m still waiting a response from the ombudsman, Patrick Pexton.

At issue are empty links for at least three articles and commentaries about Lynch that appeared in the Post in 2003 — all of which are keenly embarrassing to the newspaper. Among them is the Post’s infamous “Fighting to the Death” story of April 3, 2003, which is at the heart of the bogus hero-warrior tale about Lynch.

That story — which isn’t available at the Post’s online site — described Lynch’s purported derring-do on the battlefield, saying she fought fiercely in an ambush in Nasiriyah and was captured only after running out of ammunition.

As it turned out, the story was utterly wrong in all important details. Lynch never fired a shot in Iraq; she was neither shot nor stabbed, as the Post had reported, but badly injured in the crash of a Humvee as it fled the ambush. (I discuss the Post’s handling of the Lynch case in a chapter in my latest book, Getting It Wrong.)

Another element of the Post’s narrative about Lynch that’s missing online is a column written several days later by Michael Getler, then the newspaper’s ombudsman. Getler criticized the hero-warrior story, noting that readers thought it suspicious.

In mid-June 2003, the Post grudgingly walked back from aspects of its hero-warrior tale — an embarrassment that media critic Christopher Hansen characterized as “the journalistic equivalent of Napoleon’s retreat from Moscow.”

The Post’s walk-back article also is unavailable online.

But at least one of the Post’s  stories about Lynch in 2003 is freely available online, as I’ve noted in email messages to Pexton.

That article — which is decidedly non-embarrassing to the Post — was published April 4, 2003; there’s a functioning link to it at the newspaper’s link-rich digital archive about the Iraq War. Interestingly, the only U.S. soldier identified by name and image at the archive site is Jessica Lynch.

So why aren’t the Post’s other reports about Lynch available at that online archive? If some Lynch-related content from 2003 is freely available, why not the rest? Wouldn’t restoring all Lynch content make the digital archive richer, more comprehensive, and more balanced?

I believe it would.

I’ve asked Pexton: “Does the embarrassment quotient explain this apparent inconsistency?” In other words, is the Post too embarrassed by its botched reporting about Lynch to make the links freely available online?

I suspect so.

Pexton did say in an email 14 days ago that his looking into my questions “will take some considerable time to research, but I’ll check into it. It’s very hard to trace some of this back when The Post has gone through several computer systems since that time, but I’ll make an effort.”

In reply, I suggested that the matter could be readily distilled by focusing on this question:

“Why is some Lynch-related content from 2003 freely available online (see here), while other and more embarrassing content (see empty links here, here, and here) not available?”

I sent Pexton follow-up email messages on May 1 and May 7. In those email, I asked why the empty links about the Lynch case couldn’t be restored and added to the digital archive about the Iraq War.

I have received no reply.

And that’s a bit odd because Pexton, in a column in March, pointedly urged Post staffers to be responsive to inquiries, writing:

“Return the blessed phone calls and e-mails from readers! And do it with courtesy, respect and politeness, even when the caller, or writer, is persistent or even unpleasant. Please.”

That’s advice too good to be ignored.

WJC

Recent and related:

Permalink