The “Best of the Web” roundup yesterday accused the New York Times of practicing “yellow journalism” for suggesting that conservative activists and politicians bore collective responsibility for last weekend’s murderous rampage in Arizona.
“Best of the Web,” an online compilation prepared by the Wall Street Journal, assailed the Times for having “seized upon a horrific crime to demonize its political opponents,” for having “instigated” an uproar “with its yellow journalism.”
The Times certainly deserves criticism for hasty and politically charged commentary about the violence in Arizona that killed six people and left Congresswoman Gabrielle Giffords severely wounded.
But to accuse the Times of “yellow journalism“?
Well, that’s absurd.
For starters, the “Best of the Web” item didn’t explain what it meant by “yellow journalism.”
The term is convenient but imprecise; it’s often invoked (though not entirely accurately) as a shorthand for the sensational treatment of the news.
More broadly, as I noted in my 2001 book Yellow Journalism: Puncturing the Myths, Defining the Legacies, “yellow journalism” is an amorphous epithet that has been applied to all sorts of journalistic misconduct. It’s a term favored by letter-writers to newspapers who denounce bias, distortion, and other presumed misdeeds in journalism.
“Yellow journalism” also finds expression in international contexts, often emerging, for example, as a complaint about press performance in India.
This impressively dexterous term emerged in early 1897. That was when a New York newspaper editor named Ervin Wardman coined “yellow journalism” to disparage the flamboyant newspapers of William Randolph Hearst and Joseph Pulitzer.
Hearst claimed to practice “new journalism” but came to embrace Wardman’s term. In so doing, Hearst’s flagship New York Journal was typically immodest, likening itself to the sun–“the sun which is to this earth what the Journal is American journalism.”
“Yellow journalism” became a recognizable, even bold genre in the late 19th and early 20th centuries.
As I wrote in Yellow Journalism, the genre in its most developed and intense form was characterized by these features:
- the frequent use of multicolumn headlines that sometimes stretched across the front page.
- a variety of topics reported on the front page, including news of politics, war, international diplomacy, sports, and society.
- the generous and imaginative use of illustrations, including photographs and other graphic representations such as locator maps.
- bold and experimental layouts, including those in which one report and illustration would dominate the front page. Such layouts sometimes were enhanced by the use of color.
- a tendency to rely on anonymous sources, particularly in dispatches of leading reporters.
- a penchant for self-promotion, to call attention eagerly to the paper’s accomplishments. This tendency was notably evident in crusades against monopolies and municipal corruption.
And as I noted in Yellow Journalism, the genre as practiced more than a century ago “certainly could not be called predictable, boring, or uninspired”—complaints of the sort that often are raised about contemporary American newspapers.
Interestingly, the New York Times established itself as the antithesis of yellow journalism of the late 1890s. It often condemned the excesses of the genre, especially those of Hearst’s Journal.
Under the ownership of Adolph Ochs, who acquired the newspaper in 1896, the Times nominally sought to position itself as a staid, impartial, fact-based model of journalism that eschewed extravagance and flamboyance in presenting the news.
And as I wrote in my 2006 book–a year-study titled The Year That Defined American Journalism: 1897 and the Clash of Paradigms–the Times under Ochs lacked the resources of Hearst’s Journal and seldom competed in expensive and far-flung newsgathering ventures. (Hearst spent lavishly to gather the news; in 1897, he paid Richard Harding Davis the contemporary equivalent of $50,000 to report from Cuba for a month on the uprising against Spanish colonial rule.)
The Times instead sought to position itself as the sober, moral counterweight to the Journal, and periodically challenged the wisdom and ethics of that newspaper’s forays into activist journalism—such as the case of jailbreaking journalism in 1897. That was when a reporter for the Journal organized the escape of a 19-year-old Cuban political prisoner named Evangelina Cisneros.
“Yellow journalism” has a long, varied, but not distinguished pedigree. It is to be sure a handy and supple pejorative.
But when invoked in criticism, definitional vagueness doesn’t cut it. “Yellow journalism” ought to be used with precision.
Recent and related:
- Fact-checking WaPo columnist on the ‘McKinley moment’
- Blaming assassination on political rhetoric: No new tactic
- On sensationalism and yellow journalism: Not synonymous
- Obama, journalism history, and ‘folks like Hearst’
- ‘War Lovers’: A myth-indulging disappointment
- Wikileaks and the Spanish-American War?
- Seeking antidotes to journalism’s junk food
Many thanks to Jim Romenesko for linking to the post.
n its most developed and intense form, yellow journalism was characterized by:
· the frequent use of multicolumn headlines that sometimes stretched across the front page.
· a variety of topics reported on the front page, including news of politics, war, international diplomacy, sports, and society.
· the generous and imaginative use of illustrations, including photographs and other graphic representations such as locator maps.
· bold and experimental layouts, including those in which one report and illustration would dominate the front page.[i] Such layouts sometimes were enhanced by the use of color.
· a tendency to rely on anonymous sources, particularly in dispatches of leading reporters (such as James Creelman, who wrote for the Journal and the World).
· a penchant for self-promotion, to call attention eagerly to the paper’s accomplishments. This tendency was notably evident in crusades against monopolies and municipal corruption.
As defined above and as practiced a century ago, yellow journalism certainly could not be called predictable, boring, or uninspired—complaints of the sort that were not infrequently raised about U.S. newspapers at the turn of the twenty-first century
[i]. See, among many other examples, “Remington and Davis Tell of Spanish Cruelty,” New York Journal (2 February 1897): 1. The front page was almost entirely devoted to a sketch by Frederic Remington to illustrate a dispatch by Richard Harding Davis about a Cuban rebel’s execution by Spanish firing squad.


















1897, Commentary, Debunking, Fact-checking, Hearst, History, Insults, Journalism, Media, New journalism, New York Press, News, Opinion, Pulitzer, Spanish-American War, Yellow Journalism
‘Yellow journalism’ turns 114
In 1897, Anniversaries, Debunking, Media myths, Newspapers, Spanish-American War, Yellow Journalism on January 30, 2011 at 8:21 amIt is a little-recognized, never-celebrated anniversary in American journalism, granted.
Wardman of the Press
But tomorrow marks 114 years since the term “yellow journalism” first appeared in print, in the old New York Press, edited by the austere Ervin Wardman (left).
The phrase “the Yellow Journalism” appeared in a small headline on the editorial page of the Press on January 31, 1897. The phrase also appeared that day in the newspaper’s editorial page gossip column, “On the Tip of the Tongue.”
“Yellow journalism” quickly caught on, as a sneer to denigrate what then was called the “new journalism” of the New York Journal of William Randolph Hearst and the New York World of Joseph Pulitzer. By the end of March 1897, references to “yellow journalism” had appeared in newspapers in Providence, Richmond, and San Francisco.
In the decades since then, “yellow journalism” has become a widely popular if nebulous term — derisive shorthand for vaguely denouncing sensationalism and journalistic misconduct of all kinds, real and imagined.
“It is,” as I noted in my 2001 book Yellow Journalism: Puncturing the Myths, Defining the Legacies, “an evocative term that has been diffused internationally, in contexts as diverse as Greece and Nigeria, as Israel and India.”
Precisely how Wardman and the Press landed on the phrase “yellow journalism” isn’t clear.
The newspaper’s own, brief discussion of the term’s derivation was unhelpful and unrevealing: “We called them Yellow because they are Yellow,” it said in 1898 about the Journal and the World.
In the 1890s, the color yellow sometimes was associated with decadent literature, which may have been an inspiration to the Harvard-educated Wardman, a figure now largely lost to New York newspaper history.
Wardman was tall and stern-looking. He once was described as showing his “Calvinistic ancestry in every line of his face.” He did little to conceal his contempt for Hearst and Hearst’s journalism.
His disdain was readily apparent in the columns of the Press, of which Wardman became editor in chief in 1896 at the age of 31. (The Press is long defunct; it is not to be confused with the contemporary alternative weekly of the same title.)
Wardman’s Press took to taunting Hearst, Hearst’s mother, and Hearst’s support for Democratic candidate William Jennings Bryan in the 1896 presidential election. The New York Journal was virtually alone among New York newspapers in supporting Bryan’s “free silver” candidacy.
The Press disparaged Hearst, then 34, as a mama’s boy, as “Billy” and “little Willie.” It referred to the Journal as “our silverite, or silver-wrong, contemporary.”
The Press also experimented with pithy blasts on the editorial page to denounce “new journalism.”
“The ‘new journalism,’” the Press said in early January 1897 “continues to think up a varied assortment of new lies.”
Later in the month, the Press asked in a single-line editorial comment:
“Why not call it nude journalism?”
It clearly was a play on “new journalism” and meant to suggest the absence of “even the veneer of decency.”
Before long, Wardman and the Press seized upon the phrase “yellow-kid journalism,” which evoked the Hearst-Pulitzer rivalry over a popular cartoon character known as the “Yellow Kid.”
Both the Journal and the World at the time were publishing versions of the kid.
Yellow kid poster (Library of Congress)
At the end of January 1897, the phrase “yellow-kid journalism” was modified to “the Yellow Journalism,” and the sneer was born.
After landing on that evocative pejorative, Wardman turned to it often, invoking the term in brief editorial comments and asides such as: “The Yellow Journalism is now so overripe that the little insects which light upon it quickly turn yellow, too.”
The diffusion of “yellow journalism” was sealed when the Journal embraced the term in mid-May 1898, during the Spanish-American War. With typical immodesty, the newspaper declared:
“… the sun in heaven is yellow—the sun which is to this earth what the Journal is to American journalism.”
WJC
From an essay originally posted at Media Myth Alert January 31, 2010
Many thanks to Jim Romenesko for linking to this post
Recent and related:
Share this: