W. Joseph Campbell

Archive for the ‘Yellow Journalism’ Category

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‘Getting It Wrong’ wins SPJ award for Research about Journalism

In Bay of Pigs, Bra-burning, Cronkite Moment, Debunking, Furnish the war, Hurricane Katrina, Jessica Lynch, Media myths, Media myths and radio, Murrow-McCarthy myth, New York Times, Spanish-American War, War of the Worlds, Washington Post, Watergate myth, Yellow Journalism on May 10, 2011 at 9:02 am

The Society of Professional Journalists announced today that my media-mythbusting book, Getting It Wrong, is the winner of the 2010 Sigma Delta Chi award for Research about Journalism.

The award will be presented in September at the Excellence in Journalism convention in New Orleans.

Getting It Wrong, which was published last year by the University of California Press, debunks 10 prominent media-driven myths, which are dubious tales about the news media that masquerade as factual.

Here’s a summary of the 10 myths dismantled in Getting It Wrong:

  1. Remington-Hearst: William Randolph Hearst’s famous vow “to furnish the war” with Spain is almost certainly apocryphal.
  2. War of Worlds: The notion that the War of Worlds radio dramatization in 1938 caused nationwide panic and mass hysteria is exaggerated.
  3. Murrow-McCarthy: Edward R. Murrow’s famous See It Now program in March 1954 did not end Senator Joseph McCarthy’s communists-in-government witch-hunt; Murrow in fact was very late to take on McCarthy.
  4. Bay of Pigs: The New York Times did not suppress its reporting in the run-up to the ill-fated Bay of Pigs invasion in April 1961.
  5. Cronkite-Johnson: Walter Cronkite’s special report on Vietnam in February 1968 did not prompt an immediate reassessment or revision of U.S. war policy.
  6. Bra-burning: Humor columnist Art Buchwald helped spread the notion that feminist demonstrators dramatically burned their bras at a Miss America protest in September 1968.
  7. Watergate: The Washington Post’s intrepid reporters, Carl Bernstein and Bob Woodward, did not bring down Richard Nixon’s corrupt presidency. That they did is a trope that knows few bounds.
  8. Crack babies: The much-feared “bio-underclass” of children born to women who smoked crack cocaine during their pregnancies never materialized.
  9. Jessica Lynch: The Washington Post’s erroneous reporting about Jessica Lynch early in the Iraq War gave rise to several myths about her capture and rescue.
  10. Hurricane Katrina: News coverage of Katrina’s aftermath in New Orleans in early September 2005 was marred by wild exaggerations about extreme, Mad Max-like violence.

The “Research about Journalism” award recognizes “an investigative study about some aspect of journalism,” SPJ says, and “must be based on original research; either published or unpublished, and must have been completed during the 2010 calendar year. … Judges will consider value to the profession, significance of the subject matter, thoroughness of the research, and soundness of the conclusion.”

WJC

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As if Hearst were ‘back with us,’ vowing to ‘furnish the war’

In 1897, Debunking, Furnish the war, Media myths, Spanish-American War, Yellow Journalism on May 10, 2011 at 2:26 am

Nieman Watchdog, a blog that “seeks to encourage more informed reporting,” indulged yesterday in the mythical tale of William Randolph Hearst‘s famous vow to “furnish the war” with Spain in the late 19th century.

Remington in Cuba for Hearst

It was a case of the blog’s turning to a fiction about Hearst and treating it as if it were fact.

The occasion for invoking “furnish the war” was to call attention to inaccuracies in news graphics accompanying reports last week about the slaying of terror mastermind Osama bin Laden.

“Journalism is a serious business where credibility is paramount,” the blog post asserted. “Editors need, first and foremost, to get the facts right, in graphics as well as text and video.”

The post further noted that “some publications presented as facts what was just fiction. Sometimes there was no factual support whatsoever. It’s as though William Randolph Hearst was back with us, saying once again, ‘You furnish the pictures and I’ll furnish the war.'”

As I discuss in my latest book, Getting It Wrong, the tale about Hearst’s vow to “furnish the war” is a hardy media-driven myth that lives on despite concerted attempts to discredit and dismantle it.

The vow supposedly was contained in a telegram sent to the famous artist, Frederic Remington, who was on assignment in Cuba for Hearst’s flamboyant New York Journal (see image, above). Remington and the correspondent Richard Harding Davis were assigned there to cover the insurrection against Spanish colonial rule — the conflict that gave rise in 1898 to the Spanish-American War.

They arrived in Havana in early January 1897; Remington stayed only six days.

Before leaving by passenger steamer for New York, Remington supposedly sent Hearst a cable, stating:

“Everything is quiet. There will be no war. I wish to return.”

Hearst replied with his famous vow:

“Please remain. You furnish the pictures, and I’ll furnish the war.”

But Remington didn’t stay.

He promptly returned to New York, where his sketches were given prominent display in Hearst’s Journal. They appeared with such flattering headlines as: “Cuban War Sketches Gathered in the Field by Frederic Remington; The Gifted Artist, Visiting Cuba Especially for the Journal.”

That’s hardly the sort of tribute Hearst would have granted a wayward artist who ignored specific instructions to “remain” in Cuba.

I further note in Getting It Wrong that the anecdote about Hearst’s vow “lives on despite an irreconcilable internal inconsistency: It would have been absurd for Hearst to vow to ‘furnish the war’ because war — specifically, the Cuban rebellion against Spain’s colonial rule — was the very reason Hearst sent Remington to Cuba in the first place.”

Anyone reading U.S. newspapers in early 1897 “would have been well aware,” I write, “that Cuba was a theater of a nasty war,” which gave rise in April 1898 to the Spanish-American War.

Not only that, but the artifacts themselves — the telegrams reputedly sent by Remington and Hearst — have never surfaced. And Spanish censors monitored incoming and outgoing telegraphic traffic in Havana, and they surely would have intercepted Hearst’s incendiary message — had it been sent.

For those and other reasons, the tale about the Remington-Hearst exchange is surely apocryphal — fiction that too often masquerades as fact.

WJC

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News media indispensable to democracy? Some evidence would be nice

In Debunking, Media myths, Newspapers, Washington Post, Yellow Journalism on May 1, 2011 at 9:49 am

The Washington Post ombudsman invokes in his column today the defining conceit of American journalism: That without truth-telling reporters and editors, democracy would be imperiled.

Or, as he puts it, rather simplistically:

“What we do is report, write and edit stories. We take and publish photographs (and now video, too). We publish the stories and images as news through compelling design and graphics. And, in columns and blogs, we analyze the news. Through this painstaking process, we reveal truths. The country cannot long survive as a democracy, or as a capitalist economy, without this kind of independent journalism.”

But how does the ombudsman, Patrick B. Pexton, know that? What evidence does he offer to buttress the notion that the news media are indispensable bulwarks of democracy and capitalism?

None. He presents the self-congratulatory claim about journalism’s value as self-evident.

It is true that robust journalism and media pluralism are hallmarks of democratic governance.

But democratic rule typically enables independent journalism rather than the other way round.

We see this phenomenon across the world: Whenever the heavy hand of authoritarian rule is lifted, non-official news media flourish, usually as partisan platforms. It’s a point I made in my first book, The Emergent Independent Press in Benin and Côte d’Ivoire, which examined the rise of media pluralism in two states in Francophone West Africa.

But emergent independent journalism, or well-established journalism, isn’t a variable essential to a thriving democracy. I’m reminded of a superb essay on this topic that the inestimable media critic Jack Shafer wrote in 2009 for slate.com.

As Shafer correctly pointed out:

“Democracy thrived in the United States in the 1800s, long before the invention of what we call quality journalism. Between 1856 and 1888, when most newspapers were crap and controlled by, or beholden to, a political party, voter turnout hovered around 80 percent for presidential elections. Compare that with the 55.3 percent and 56.8 percent turnouts in the 2004 and 2008 presidential elections.”

And party-oriented journalism lasted well beyond 1888. It stretched through the period of the yellow press at the end of the 19th century and early 20th century. The leading newspapers of those days were often overtly partisan.

The leading practitioner of yellow journalism, William Randolph Hearst, turned his newspapers into a platform for his mostly unfulfilled political objectives. He unsuccessfully sought the Democratic nomination for president and the governorship of New York, ambitions that were boosted by, but not contingent upon, his activist-oriented newspapers.

Shafer’s column also noted:

“Could it be that deep-dish reporting that uncovers governmental malfeasance and waste … doesn’t promote activism or participation? Could it be that such exposés end up souring the public on democracy and other institutions?”

It’s an interesting point. Aggressive, searching journalism that offers a stream of reporting about the flaws, shortcomings, and corruption in democratic institutions also may be a reason many adult Americans have tired of the news and have turned it off completely.

According to data compiled by the Pew Research Center and released last year, 17 percent of adult Americans go newsless on a typical day. That is, they eschew the news despite ready access to a variety of news-delivery options and platforms, both traditional and digital.

The going-newsless phenomenon in a news-drenched society is highest among 18-to-24-years-old; 31 percent of those young Americans go without the news on a typical day.

“Large numbers of Americans are beyond media influence,” I note in my latest book, Getting It Wrong, which addresses and debunks 10 prominent media-driven myths.

So how are news outlets so vital to American democracy when so many Americans ignore them completely? Pexton’s assertion about the indispensable character of the media ignores such complexity.

Pexton’s claim is the kind of thin platitude that serves to reassure journalists in a time of great upheaval in the field, a time when the direction of the profession is uncertain, when the longevity of once-superior newspapers like the Washington Post is in doubt.

WJC

Many thanks to Instapundit
Glenn Reynolds, and Little Miss Attila,
for linking to this post

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Hearst and war: A newspaper misreads history

In Debunking, Media myths, Newspapers, Spanish-American War, Yellow Journalism on March 28, 2011 at 8:30 am

American journalists, to put it charitably, can be quite unfamiliar with the history of their profession.

The field, as I note in my latest book, Getting It Wrong, “seldom is seriously introspective, or very mindful of its history.”

As such, journalists are known to flub it — or indulge in media myths — when they do take up the past. Consider, for example, the Bangor Daily News in Maine, which both flubs it and offers up a hardy media myth in an editorial posted online last night.

The media myth centers around the hoary notion, rejected by serious historians, that William Randolph Hearst’s yellow journalism fomented or brought about the Spanish-American War in 1898.

In invoking the myth of Hearst and the long-ago war, the Bangor newspaper sought to describe the context for the multiple military missions the United States is pursuing these days.

The newspaper declared:

“U.S. forces have been in Afghanistan since 2001. They’ve been in Iraq since 2003. And they soon could be in Libya. This is not to mention standing U.S. military bases in Japan, South Korea, Germany, Italy, Greece, Spain, Bulgaria, Kosovo, Israel, Turkey, Saudi Arabia, Kuwait, Bahrain, Brazil, Greenland, the Philippines, Cuba, Guam and on and on. How and when did this happen?

“The year the United States began its ascendancy as a world power was 1898, beginning with the Spanish-American War, a conflict of dubious progeny fanned into flames by the partisan journalism practiced by William Randolph Hearst.”

How simplistic. And how illogical.

Just think it through: wars can begin because of overheated newspaper content?

Quite simply, that’s a misreading of history, a lazy interpretation that ascribes too much power to Hearst and his yellow press while ignoring the human rights disaster on Cuba that helped precipitate the war in April 1898.

As I wrote in my 2001 book, Yellow Journalism: Puncturing the Myths, Defining the Legacies:

“The yellow press is not to blame for the Spanish-American-War. It did not force — it could not have forced — the United States into hostilities with Spain over Cuba in 1898. The conflict was, rather, the result of a convergence of forces far beyond the control or direct influence of even the most aggressive of the yellow newspapers, William Randolph Hearst’s New York Journal.”

In 1898, Hearst published the Journal, the New York Evening Journal, and the San Francisco Examiner. The three titles wielded at best modest agenda-setting influence on the rest of the American press, which then numbered more than 2,200 daily newspapers.

Indeed, as I pointed out in Yellow Journalism:

“There is little evidence that the press beyond New York City, especially in small-town and rural America, was influenced by the content of the yellow journals, including their demands for war after the destruction of the Maine,” an American battleship that blew up in Havana harbor in February 1898, killing 266 officers and sailors.

The destruction of the Maine was a triggering event of the war. But it was not the sole factor, or even necessarily the decisive factor.

What galvanized American public opinion were Spain’s brutal efforts to suppress an islandwide rebellion on Cuba, a nasty conflict that began in February 1895 and ultimately gave rise to the Spanish-American War.

A centerpiece of Spain’s attempt to crush the rebellion was to force Cuban non-combattants – old men, women, and children– into what the Spanish called “reconcentration centers,” to prevent the non-combattants from giving aid, succor, and supplies to the Cuban rebels.

The “reconcentration” policy was a disaster. Tens of thousands of Cubans fell victim to disease and starvation. U.S. newspapers — including but certainly not limited to Hearst’s dailies — were aware of, and reported extensively about, the humanitarian crisis that had taken hold on Cuba by early 1898.

That crisis, not the content of the yellow press, was what “fanned” the flames for war with Spain.

As the historian David Trask has written, Americans in 1898 “went to war convinced that they had embarked upon an entirely selfless mission for humanity,” to end Spain’s brutal rule of Cuba.

The war hardly was “a conflict of dubious progeny,” as the Bangor Daily News dismissively put it. And it surely wasn’t a war driven by Hearst and his yellow press.

WJC

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‘Furnish the war’ finds a place in sports

In 1897, Debunking, Furnish the war, Media myths, Newspapers, Spanish-American War, Yellow Journalism on February 28, 2011 at 8:13 am

Hearst: Didn't say it

William Randolph Hearst’s famous vow to “furnish the war” with Spain is one of American journalism’s most enduring myths. It’s a stunningly hardy though dubious tale that has been deployed in discussing journalistic sins and shortcomings of all sorts.

As I write in my myth-debunking book Getting It Wrong, the Hearstian vow “has been invoked to illustrate the media’s willingness to compromise impartiality, promote political agendas, and indulge in sensationalism.

“It has been used, more broadly, to suggest the media’s capacity to inject malign influence into international affairs.”

It even has application in news about collegiate sports.

An online sports-news site, Bleacher Report, turned to “furnish the war” in a commentary posted yesterday about the whiff of scandal around Auburn University’s championship football program.

Hearst’s reputed vow was a way to set up the commentary, which defended the program from what it called “the incessant beating of the investigation drum by Auburn detractors” suspicious of player-recruitment violations.

Of interest to Media Myth Alert is the commentary’s total buy-in of the Hearst anecdote, which, as evidence offered in Getting It Wrong clearly shows, is counterfeit, a discredited media myth.

The Bleacher Report commentary declared:

“When photographer Frederic Remington was dispatched to Cuba in the late 1800s to document a war and found none, he sent a message to publisher William Randolph Hearst: ‘There is no war.’

“Hearst allegedly responded: ‘Please remain. You furnish the pictures and I’ll furnish the war.’

“In the ensuing months Hearst’s newspaper fanned the flames with sensationalized front page articles that were of dubious accuracy and in many cases patently false. His articles stirred passions among a readership that neither knew nor cared if the reports were accurate. His relentless attacks eventually helped push U.S. administration into declaring war on Spain.  Hearst got his war.

“Since October, the Auburn football program has endured a similar smear campaign. …”

Reasons for doubting that Hearst ever made such a vow are many, and include the anecdote’s breathtaking illogic.

War was the reason Hearst, owner of the flamboyant New York Journal, sent Remington (an artist, not a “photographer”) to Cuba in the first place. That war was the Cuban rebellion against Spain’s colonial rule, which began in February 1895.

Remington

Remington was in Cuba briefly in January 1897.

By that time, I note in Getting It Wrong, newspaper readers “would have been well aware that Cuba was a theater of a nasty war. By then, the Cuban rebellion had reached island-wide proportion and not a single province had been pacified by Spain’s armed forces.”

It would have made no sense for Hearst to vow to “furnish the war.”

In addition, Hearst denied having made such a statement. Remington, apparently, never discussed it. And the telegrams bearing the content of the purported Remington-Hearst exchange have never surfaced.

Moreover, as I point out in Getting It Wrong, “there was no chance” that the telegrams “would have flowed freely between Remington in Havana and Hearst in New York.

“Spanish control of the cable traffic in Havana was too vigilant and severe to have allowed such an exchange to have gone unnoticed and unremarked upon,” I write, adding:

“A vow such as Hearst’s to ‘furnish the war‘ surely would have been intercepted and publicized by Spanish authorities as a clear-cut example of Yankee meddling in Cuba.”

Like many media myths, the tale of the Hearstian vow is accessible, pithy, and easily recalled. It supposedly illuminates larger lessons about the news media — in this case, the media’s malign potential to bring about a war the country otherwise wouldn’t have fought.

Which is nonsense, and historically inaccurate.

The Spanish-American War of 1898 was hardly a matter of Hearst’s having “got his war.” Rather, the conflict was the consequence of an intractable, three-sided standoff.

Cuba’s rebels would settle for nothing short of political independence. Spain refused to grant self-rule to the most important remnant of its once-sprawling American empire. And the United States, for economic and humanitarian reasons, could no longer tolerate an inconclusive war just 90 miles from its shores.

Simply put, Hearst and newspaper content were non-factors in the decision to go to war.

WJC

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Keller no keeper of the flame on famous NYT motto

In 1897, Anniversaries, Debunking, New York Times, Newspapers, Year studies, Yellow Journalism on February 11, 2011 at 8:56 am

Keller

Bill Keller, executive editor of the New York Times, made clear the other day he doesn’t fully understand the derivation and significance of his newspaper’s famous, 114-year-old motto, “All the News That’s Fit to Print.”

And he didn’t seem particularly comfortable with the slogan coined (most likely) by Adolph Ochs, who in 1896 acquired the then-beleaguered Times and eventually led the newspaper to preeminence in American journalism.

Ochs, commemorated

Sure, the motto’s smug and overweening, elliptical and easily parodied. But it is the most recognizable motto in American journalism, and it evokes a time now passed when slogans helped define and distinguish U.S. newspapers.

In an appearance not long ago at the National Press Club in Washington, Keller was asked about “All the News That’s Fit to Print,” which took a permanent place of prominence on the newspaper’s front page on February 10, 1897.

Keller rather sniffed at it, saying the motto “harkens back to a day when the aim of the newspaper was to be comprehensive.”

According to a transcript of his remarks, Keller said that nowadays the Times is “going to tell you maybe only a little bit, but a little bit about everything.

“And I think that slogan describes an aspiration, or a mindset. Now we tend to be more selective, and try to give you more depth, to tell you the stories that are not obvious.”

Actually, “All the News That’s Fit to Print” was framed a riposte to activist-oritented yellow journalism that flared in New York City in the closing years of the 19th century.

Ochs clearly meant the slogan to be a rebuke to the flamboyant ways of the  New York Journal of William Randolph Hearst and the New York World of Joseph Pulitzer. Their newspapers were the leading exemplars of the yellow press in fin-de-siècle urban America.

As I wrote in my 2006 book, a year study titled The Year That Defined American Journalism: 1897 and the Clash of Paradigms, the motto was, and remains, a daily rejection of flamboyant, self-promoting journalism.

And as the Times pointed out in 1935 in its obituary about Ochs, the motto “has been much criticized, but the criticisms deal usually with the phraseology rather than with its practical interpretation, and the phraseology was simply an emphatic announcement that The Times was not and would not be what the nineties called a yellow newspaper.”

I further noted in The Year That Defined American Journalism that the Times, at its 50th anniversary in 1901, “referred to ‘All the News That’s Fit to Print’ as its ‘covenant.’ One-hundred years later, a columnist for the Wall Street Journal aptly identified the motto as the ‘leitmotif not merely for the Times, but also, by a process of osmosis and emulation, for most other general-interest papers in the country, as well as for much of the broadcast media.'”

So, no, the motto wasn’t an assertion of intent to be comprehensive — although the Times surely carried a lot of news in the late 1890s. Thirty or more articles, many of them a paragraph or two in length, usually found places on its front page back then.

Ochs’ slogan was more than a daily slap at yellow journalism.

It also represents “a daily and lasting reminder of the Times’ triumph in a momentous … clash of paradigms that took shape in 1897—a clash that helped define the modern contours of American journalism,” as I noted in The Year That Defined American Journalism.

That clash pitted three rival, incompatible models for the future of American journalism.

“As suggested by its slogan,” I wrote, “the Times offered a detached, impartial, fact-based model that embraced the innovative technologies emergent in the late nineteenth century but eschewed extravagance, prurience, and flamboyance in presenting the news.

“Extravagance, prurience, and flamboyance were features typically associated with yellow journalism, a robust genre which, despite its controversial and self-indulgent ways, seemed to be irresistibly popular in 1897. The leading exemplar of yellow journalism was … Hearst’s New York Journal, which in 1897 claimed to have developed a new kind of journalism, a paradigm infused by a self-activating ethos that sidestepped the inertia of government to ‘get things done.’

“The Journal called its model the ‘journalism of action’ or the ‘journalism that acts,’ and declared it represented ‘the final state in the evolution of the modern newspaper.’

“The third rival paradigm,” I wrote, “was more modest and idiosyncratic than those of the Times and Journal. If improbable, it was nonetheless an imaginative response to the trends of commercialization in journalism. The paradigm was an anti-journalistic literary model devised and promoted by J. Lincoln Steffens, who in late 1897 became city editor of the New York Commercial Advertiser, then New York’s oldest newspaper.”

That model, Steffens said, was predicated on the notion “that anything that interested any of us would interest our readers and, therefore, would be news if reported interestingly.”

The Times ultimately prevailed in the three-sided rivalry that emerged in 1897, and “All the News That’s Fit to Print” lives on as a reminder of the outcome of that momentous clash of paradigms.

WJC

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114 years on the front page

In 1897, Anniversaries, New York Times, Newspapers, Yellow Journalism on February 9, 2011 at 7:37 am

Tomorrow makes 114 years on the front page for the best-known slogan in American journalism.

114 years on the front

The slogan, of course, is “All the News That’s Fit to Print,” which first appeared February 10, 1897, in the upper left corner (the left ear) of the front page New York Times.

I’ve called them the most famous seven words in American journalism and they have been endlessly parodied and analyzed since 1897. Even admirers of the Times have conceded that “All the News That’s Fit to Print” is “overweening” and even “elliptical.”

As I discussed in my 2006 book, The Year That Defined American Journalism: 1897 and the Clash of Paradigms, the motto has given rise to some lofty claims over the years. In 1901, at the 50th anniversary of its founding, the Times referred to “All the News That’s Fit to Print” as its “covenant.”

In 2001, a columnist for the Wall Street Journal described the motto as the “leitmotif not merely for the Times, but also, by a process of osmosis and emulation, for most other general-interest papers in the country, as well as for much of the broadcast media.”

Adolph Ochs began using the slogan soon after acquiring control of the then-beleaguered Times in August 1896. At first, Ochs made use of “All the News That’s Fit to Print” as an advertising and marketing device.

The slogan’s debut came in early October 1896, spelled out in a row of red lights on an advertising sign the Times had rented at New York’s Madison Square.

Four months later, without fanfare or explanation, the slogan appeared in the “left ear” of the front page. It has appeared in that place of prominence ever since.

In touting “All the News That’s Fit to Print,” Ochs clearly sought to distance the Times from the yellow press of William Randolph Hearst and Joseph Pulitzer. Their flamboyant newspapers dominated New York City’s media landscape in the late 1890s.

Ochs was nothing if not aggressive in promoting the Times and in seeking to position the newspaper as a sober counterweight to the activism and excesses of the yellow press.

To that end, he launched in late October 1896 a contest inviting readers to propose “a phrase more expressive of the Times’ policy” than “All the News That’s Fit to Print,” which by then had taken a modest place in a corner of the Times’ editorial page.

The Times promised to pay $100 to the person who proposed in ten words or fewer a slogan deemed better than “All the News That’s Fit to Print.”

The motto contest, cheesy though it may seem today, stirred a fair amount of attention–and reader interaction–in 1896.

Among the thousands of entries sent to the Times were such clunky suggestions as “All the News Worth Telling,” “All the News That Decent People Want,” and “The Fit News That’s Clean and True.”

Among the others:

“Full of meat, clean and neat.”

“Instructive to all, offensive to none.”

“The people’s voice, good the choice.”

“Aseptic journalism up to date.”

“Yours neatly, sweetly, and completely.”

As I wrote in The Year That Defined American Journalism: “Before the contest ended, the Times altered the stakes by making clear it would not abandon ‘All the News That’s Fit to Print.’

“The Times,” I wrote, “justified this change of heart by saying no phrase entered in the contest was more apt and expressive than ‘All the News That’s Fit to Print.’ The $100 prize would be awarded, to the person adjudged to have submitted the best entry. But the motto would not be changed.”

But the entries kept rolling in. Other suggestions included:

“Bright as a star and there you are.”

“All the news to instruct and amuse.”

“Pure in purpose, diligent in service.”

“You do not want what the New-York Times does not print.”

“All that’s new, true, and clever.”

Another entry was inspired by rival titles in fin-de-siècle New York:

“Out heralds The Herald, informs The World, extinguishes The Sun.” (That suggestion is evocative of the slogan of New York Newsday, a tabloid that ceased publication in 1995 after 10 years:  “On top of the News, ahead of the Times.”)

As the motto contest neared its close in early November 1896, the Times noted that that some people had “sent in diagrams and even pictures.

“While these exhibit both skill and thought,” the newspaper said, “they cannot be accepted, because they are not wanted.”

A committee of Times staffers winnowed the entries to 150 semi-finalists, which were submitted to Richard Watson Gilder, editor of The Century magazine. Gilder selected these as finalists:

  • Always decent; never dull.
  • The news of the day; not the rubbish.
  • A decent newspaper for decent people.
  • All the world’s news, but not a school for scandal.

As I wrote in The Year That Defined American Journalism, Gilder noted “that terms of the contest had changed from the original intent of selecting a slogan that ‘more aptly express the distinguishing characteristics of the New-York Times’ to the more theoretical task of determining which entry ‘would come nearest to it in aptness.’”

That entry, Gilder determined, had been submitted by D.M. Redfield of New Haven, Connecticut. Redfield’s suggestion:

“All the world’s news, but not a school for scandal.”

Catchy, that.

WJC

Many thanks to Jim Romenesko for linking to this post

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Media myth and Truthout

In 1897, Debunking, Media myths, Newspapers, Spanish-American War, Yellow Journalism on February 3, 2011 at 6:47 am

It’s at least faintly ironic that an online news site called Truthout — which asserts an embrace of “equality, democracy, human rights, accountability and social justice” — would post a reference to one of American journalism’s most enduring and delicious media myths.

Not Hearst's doing

In its serializing a book by radio host Thom Hartmann, Truthout the other day indulged in the myth that William Randolph Hearst vowed to “furnish the war” with Spain in 1898 — and then made good on the supposed pledge.

The installment Truthout posted Monday said Hearst “had cabled his artist correspondent to Cuba, Frederick[sic] Remington, ‘You provide the pictures, and I’ll provide the war.’

“Hearst came through on his end of the deal, and the Spanish-American War—started largely by his newspapers and the public sentiment they controlled ….”

As I discuss in my latest book, Getting It Wrong, the anecdote about Hearst’s vow is almost certainly apocryphal — a media-driven myth.

And so is the notion that Hearst’s newspapers fomented the Spanish-American War.

In the first chapter of Getting It Wrong, I note that the Remington-Hearst tale remains popular “despite a nearly complete absence of supporting documentation. It lives on even though telegrams supposedly exchanged by Remington and Hearst have never turned up. It lives on even though Hearst denied ever sending such a message.”

Moreover, I write:

The anecdote endures “despite an irreconcilable internal inconsistency: It would have been absurd for Hearst to vow to ‘furnish the war’ because war—specifically, the Cuban rebellion against Spain’s colonial rule—was the very reason Hearst sent Remington to Cuba in the first place.”

Given the context of Remington’s assignment, a vow to “furnish the war” simply would have been incongruous, and illogical.

Had Hearst sent such an inflammatory telegram, it surely would have been intercepted by Spanish censors, who controlled incoming and outgoing cable traffic in Cuba. Spanish authorities undoubtedly would have called attention to what would have been a clear case of Hearst’s meddling.

So it’s highly improbable that a cable containing a vow to “furnish the war” would have flowed without interruption between Hearst in New York and Frederic Remington in Havana. (Had the cable been sent, it would have been in mid-January 1897, near the end of Remington’s lone pre-war visit to Cuba.)

Moreover, no one who repeats the purported vow seems to note, or much care, that Hearst denied having sent such a message and Remington, a prominent artist of the American West, apparently never spoke about it.

The related myth — that Hearst’s newspapers brought on the conflict with Spain — is just as hardy as “furnish the war.” Like many media myths, it offers a reductive, simplistic, and easy-to-remember version of a complex historical event.

The Spanish-American War, quite simply, was not caused by the contents of Hearst’s newspapers, of which he had three at the time — two in New York City, one in San Francisco.

As I discuss in my 2001 book, Yellow Journalism: Puncturing the Myths, Defining the Legacies:

“The yellow press [of Hearst and Joseph Pulitzer] is not to blame for the Spanish-American-War. It did not force—it could not have forced—the United States into hostilities with Spain over Cuba in 1898. The conflict was, rather, the result of a convergence of forces far beyond the control or direct influence of even the most aggressive of the yellow newspapers, William Randolph Hearst’s New York Journal.”

Besides, no one who asserts that the yellow press was responsible for the war with Spain can persuasively demonstrate just how the often-exaggerated contents of Hearst and Pulitzer’s newspapers were decisive in the declaration of war in April 1898.

“If the yellow press did foment the war,” I wrote in Yellow Journalism, then “researchers should be able to find some hint of, some reference to, that influence in the personal papers and the reminiscences of policymakers of the time.

“But neither the diary entries of cabinet officers nor the contemporaneous private exchanges among American diplomats indicate that the yellow newspapers exerted any influence at all.”

When it was discussed within the administration of President William McKinley, the yellow press was dismissed as a nuisance or disdained at as a complicating factor.

The truth is that the yellow press neither drove, shaped, nor  crystallized U.S. policy vis-à-vis Spain in 1898.

Put another way: Hearst did not follow through on a vow he never made.

WJC

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‘Yellow journalism’ turns 114

In 1897, Anniversaries, Debunking, Media myths, Newspapers, Spanish-American War, Yellow Journalism on January 30, 2011 at 8:21 am

It is a little-recognized, never-celebrated anniversary in American journalism, granted.

Wardman of the Press

But tomorrow marks 114 years since the term “yellow journalism” first appeared in print, in the old New York Press, edited by the austere Ervin Wardman (left).

The phrase “the Yellow Journalism” appeared in a small headline on the editorial page of the Press on January 31, 1897. The phrase also appeared that day in the newspaper’s editorial page gossip column, “On the Tip of the Tongue.”

“Yellow journalism” quickly caught on, as a sneer to denigrate what then was called the “new journalism” of the New York Journal of William Randolph Hearst and the New York World of Joseph Pulitzer. By the end of March 1897, references to “yellow journalism” had appeared in newspapers in Providence, Richmond, and San Francisco.

In the decades since then, “yellow journalism” has become a widely popular if nebulous term — derisive shorthand for vaguely denouncing sensationalism and journalistic misconduct of all kinds, real and imagined.

“It is,” as I noted in my 2001 book Yellow Journalism: Puncturing the Myths, Defining the Legacies, “an evocative term that has been diffused internationally, in contexts as diverse as Greece and Nigeria, as Israel and India.”

Precisely how Wardman and the Press landed on the phrase “yellow journalism” isn’t clear.

The newspaper’s own, brief discussion of the term’s derivation was unhelpful and unrevealing: “We called them Yellow because they are Yellow,” it said in 1898 about the Journal and the World.

In the 1890s, the color yellow sometimes was associated with decadent  literature, which may have been an inspiration to the Harvard-educated Wardman, a figure now largely lost to New York newspaper history.

Wardman was tall and stern-looking. He once was described as showing his “Calvinistic ancestry in every line of his face.” He did little to conceal his contempt for Hearst and Hearst’s journalism.

His disdain was readily apparent in the columns of the Press, of which Wardman became editor in chief in 1896 at the age of 31. (The Press is long defunct; it is not to be confused with the contemporary alternative weekly of the same title.)

Wardman’s Press took to taunting Hearst, Hearst’s mother, and Hearst’s support for Democratic candidate William Jennings Bryan in the 1896 presidential election. The New York Journal was virtually alone among New York newspapers in supporting Bryan’s “free silver” candidacy.

The Press disparaged Hearst, then 34, as a mama’s boy, as “Billy” and “little Willie.” It referred to the Journal as “our silverite, or silver-wrong, contemporary.”

The Press also experimented with pithy blasts on the editorial page to denounce “new journalism.”

“The ‘new journalism,’” the Press said in early January 1897 “continues to think up a varied assortment of new lies.”

Later in the month, the Press asked in a single-line editorial comment:

“Why not call it nude journalism?”

It clearly was a play on “new journalism” and meant to suggest the absence of “even the veneer of decency.”

Before long, Wardman and the Press seized upon the phrase “yellow-kid journalism,” which evoked the Hearst-Pulitzer rivalry over a popular cartoon character known as the “Yellow Kid.”

Both the Journal and the World at the time were publishing versions of the kid.

Yellow kid poster (Library of Congress)

At the end of January 1897, the phrase “yellow-kid journalism” was modified  to “the Yellow Journalism,” and the sneer was born.

After landing on that evocative pejorative, Wardman turned to it often, invoking the term in brief editorial comments and asides such as: “The Yellow Journalism is now so overripe that the little insects which light upon it quickly turn yellow, too.”

The diffusion of “yellow journalism” was sealed when the Journal embraced the term in mid-May 1898, during the Spanish-American War. With typical immodesty, the newspaper declared:

“… the sun in heaven is yellow—the sun which is to this earth what the Journal is to American journalism.”

WJC

From an essay originally posted at Media Myth Alert January 31, 2010

Many thanks to Jim Romenesko for linking to this post

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On the thin contributions of media rabble-rousers

In Debunking, Jessica Lynch, Media myths, Yellow Journalism on January 26, 2011 at 6:39 am

The departure of the bombastic Keith Olbermann from MSNBC’s primetime lineup is no an occasion for mourning.

But it’s to be regretted.

A little.

So suggested Bret Stephens yesterday in hisWall Street Journal column about Olbermann, who abruptly left his “Countdown” show at the end of last week.

Stephens pointed out:

“The ‘Countdown’ host did away with the old-fashioned liberal snigger and replaced it with a full-frontal snarl. Put simply, Mr. Olbermann had a genuine faith in populism, something liberals more often preach than practice.”

Stephens also offered this intriguing observation:

“America does better when its political debates descend, as they so often do on (or between) MSNBC and Fox News, into honest brawls.”

He may be right, although I wish he had elaborated on that point.

The observation about “honest brawls” reminded me of the insults and brickbats that American newspaper editors of the 1890s routinely exchanged in print. These were vigorous, lusty,  often vicious exchanges — and there really was little memorable or lasting about them. Save, perhaps, for an epithet or two.

Like that of “yellow journalism.”

Wardman, father to a sneer

As I discussed in my 2001 book, Yellow Journalism: Puncturing the Myths Defining the Legacies, the epithet emerged in late January 1897, during the failed campaign of Ervin Wardman, a New York newspaper editor, to drive a stake into the heart of the upstart journalism of William Randolph Hearst and, to a lesser extent, of Joseph Pulitzer.

“Yellow journalism” took hold and spread quickly in 1897; it lives on today, as a vague but handy smear especially favored by letter-writers to newspapers.

Trouble is, the sneer “yellow journalism” is so ill-defined and flabby that it has become synonymous with journalistic sins of all kinds — exaggeration, sensationalism, hype, plagiarism, what have you.

And the trouble with media rabble-rousers like Olbermann is that their commentary often lacks wit and nuance, and tends to be superficial. It’s not deft, typically, and it’s unheard of for them to invoke media-driven myths–those dubious stories about the news media that masquerade as factual.

I address and debunk 10 prominent media-driven myths in my latest book, Getting It Wrong.

On his way out, in announcing his abrupt departure, Olbermann indulged in media myth. He described as “exaggerated” the rescue of Army private Jessica Lynch in Iraq in 2003. Hyped, maybe a bit. But the Lynch rescue, conducted by a U.S. special operations force under combat conditions, was not exaggerated.

As I note in Getting It Wrong, the Defense Department’s inspector general reported in 2007 that the rescue of Lynch from an Iraqi hospital was “a valid mission” to recover a prisoner of war.

There was no evidence to suggest that the rescue “was a staged media event” even though it was videotaped, as such missions often are.

Olbermann had on other occasions invoked the media myth surrounding Edward R. Murrow, whom he sought to emulate by borrowing the legendary broadcaster’s sign-off, “Good night, and good luck.”

In November, Olbermann referred to Murrow as “a paragon of straight reporting” while claiming the American press “stood idly by” as Senator Joseph R. McCarthy pursued his communists-in-government witch-hunt.

On March 9, 1954, during a 30-minute CBS television show called See It Now, “Murrow slayed the dragon,” Olbermann declared.

As I point out in Getting It Wrong, neither Murrow nor his producer, Fred Friendly, embraced the dragon-slaying interpretation. (Friendly wrote in his memoir, Due to Circumstances Beyond Our Control: “To say that the Murrow broadcast of March 9, 1954, was the decisive blow against Senator McCarthy’s power is as inaccurate as it is to say that Joseph R. McCarthy … single-handedly gave birth to McCarthyism.”)

And it’s quite clear that the American press did not stand “idly by” as the scourge of McCarthyism emerged.

As I point out in Getting It Wrong:

“Long before the See It Now program, several prominent journalists—including the Washington-based syndicated columnist Drew Pearson—had become persistent and searching critics of McCarthy, his record, and his tactics.”

By the time Murrow took on McCarthy in March 1954, Americans weren’t waiting for a white knight to tell them about the toxic threat the senator posed.

Thanks to the work of Pearson and other journalists, they already knew.

WJC

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